Your ideas. Your innovations. Your brand. Hogan Lovells’ IP practice understands that these assets make your business unique, and we know how to protect them. There’s a reason why more than half of the world’s top 100 brands (Financial Times, 2018) have chosen us to represent them. With 400 IP professionals worldwide, we combine a global outlook with local knowledge across the life cycle of IP assets ― from development to commercialization, and licensing through to maturity.