INIFA 2022

Jens Christian Jahnke,Head of trademark & design practice, BALDER (Spain)

I am the Head of BALDER’s Trademark & Design Practice in Latin America and I aim to handle our client´s matters regionally and customized to their needs with creative solutions. IP is about innovation and creating true value by thinking out of the box. Every assessment we provide must do the same. That is my philosophy each day at every assessment, and that is why we created LATAM IP made simple! I started in the IP field in Buenos Aires, moved to Germany to become in-house counsel for an international organization and I settled in Spain where my dreams came true: starting a family and joining BALDER to be part of creating a different type of Law Firm with a modern structure and change the traditional way of providing IP Services in a region such as Latin America.